METROPOLITAN STATE UNIVERSITY OF DENVER
This campaign won Best in Show in the 34th Annual EduAd Awards. MSU Denver is a vibrant university located smack dab in the middle of a busy and active downtown Denver area.
The first campaign was called "Hop on the Brain Train," executed on light rail trains heading in and out of the Denver area. Once you board the train, we had interactive trivia questions about the courses offered at the University. They were linked to a landing page that links the viewer to the course description and the correct answer.
We were be able to track hits to the landing page as a way to show consumer interest in the campaign. Over the course of the 3-month flight, we had over 1K hits to the website. These potential students loved the engagement that the out-of-home offered with the trivia questions and had repeat visitors as well. These were outstanding numbers considering out-of-home is not typically used to drive website traffic.
CLICKS TO MSU
MSU DENVER—SUMMER SESSIONS
MSU wanted to promote summer classes to two distinct audiences: current students and high school students who might want to get a jump-start through dual enrollment to get some college prerequisites completed. We employed animated digital ads to promote out-of-the-box classes such as Vampire Films, Human Biology for Non-Majors and a host of other great classes. The campaign launched in early April, and concluded with successful results. The first week of Facebook ads performed at triple our goal and E-Blasts to parents delivered strong results with an average 2.1% Click Thru Rate (CTR).
EXCEEDED GOAL BY:
E-BLASTS TO PARENTS
CLICK THROUGH RATE: