CENTURA HEALTH / ORTHOPEDICS
Centura Health Longmont United Hospital
A new hospital was being built right in the backyard of the very established Longmont United Hospital. The hospital needed to continue to stay top-of-mind as the newer, shinier hospital was being built.
To that end, the creative was developed based on the idea of “Loving Locals since 1959” campaign. We used the “staying local” idea to convice people that the experts they need are already right there in a place they call home. As the community has a strong, almost hipster vibe, we wanted to capitalize on what was best about the local community, one being their great hospital.