Banner MD Anderson Cancer Center
We Are All In
Patients at Banner MD Anderson Cancer Center receive care based on the same protocols and practice standards provided at MD Anderson and benefit from integration with MD Anderson specialists in Houston. The new facilities were designed with MD Anderson experts, ensuring state of the art equipment and treatment capabilities are in place. MD Anderson provides clinical direction for the new cancer center, which is the broadest extension of its services outside Houston.
With this campaign we created a community of encouragement, allowing people to offer words of support and hope to cancer patients at Banner MD Anderson Cancer Center. In under a year we increased public perception that we offer the country’s best cancer care by 9%. 15% more consumers agree Banner MD Anderson Cancer Center’s cancer care is excellent post campaign.