metropolitan state university of denver
After doing a nationwide search, MSU Denver chose Salvage Advertising to help them re-brand, re-think and re-energize MSU advertising. The brand was not connecting with their target audience in a way that reflected who they really are. A vibrant university located smack dab in the middle of the busy and energized downtown Denver area.
This first campaign out of the shoot was an OOH called "Hop on the Brain Train," executed on all of the light rail trains heading in and out of the Denver area. Once you board the train, we have interactive trivia questions about the courses offered at the University. They are linked to a landing page that links the viewer to the course description and the correct answer. We also used guerrilla tactics like pizza delivery boxes, "graffiti" artwork, cup wrappers and coasters to local restaurants that asked the same questions. We will be able to track hits to the landing page as a way to show consumer interest in the campaign. Results are pending as the campaign just launched last week.